Crafted with fine & broad-ranging ingredients, the scents inspire nostalgia, expression and memory.
Blended to capture the character of the wearer & to intrigue passers-by with a glimpse of their ‘story’.
Long-wearing intensity, a large scent trail & nuanced notes evoke histories, passions, and pleasures.
Each fragrance was crafted around an evocative memory, to be gender-free, & worn year-round.
Our story
Rana, the founder of Side Story, recalls that scent played an integral role in his early experiences. His grandfather’s Indian sandalwood plantations were the source of the soft, balsamic wood which his childhood toys and trinkets were made from. Today, the woody scent still evokes memories of that distinctive time and place.
Read moreAtelier Philosophy
We create fragrances based on stories, rather than stories composed for arbitrary fragrances
perfume should be one of life’s unremitting addictions, one that necessitates feeding
the best craftsmen work alone, with aged tools, and in dimly lit workshops
endorse cultural coalescence as being the only way forward
fewer choices, less iterations and lengthier ownership
perfume should last until the next day, like it did on our grandmothers
to never be guided by compulsions, or pay homage to passing trends.